Friday, April 23, 2010

Blogging from the inside out

When I started blogging over a year ago, I was a novice. I was finding my way in the blogging world. I wasn’t sure what to write, but I knew I wanted to tell our story of running our business, having a family, and trying to make it all work together somehow.

I guess I’m still trying to find my way as a “blogger”. Lately, I feel I’ve lost something in trying to write articles and blogs that are more focused on Business, and less focused on our internal process. I’m no expert, but I fear I may have come across that way in my effort to be prolific about running a business.

Maybe I’ve been a bit misguided to believe that in order for people to want to read my blog (so far, not so much), I need to be an expert on a topic (I’m not) and write information that others will hopefully find useful and relevant (Geez, who knows). And, the business of trying, maybe too hard, to sound informative, has got me hating my new writer voice. Blogging has lost its magic for me personally. So, its not really working out for me, this blogging business. What am I missing?

For me, what’s missing is the account of our personal experience. That’s how this blog got started and I think I was closer to being on track in the beginning. Its our experience that’s compelling. Anybody in the web/tech/marketing business and their brother can write about why its so important to have a beautiful website. But running a family business is a more interesting story. Running a family business has all the stuff sitcoms are made of. We may not be quite so witty, or have musical numbers, but we can be entertaining in our own way. Who can’t relate with being stressed about money or deadlines, feeling angry at STUPID accounting software or annoyed that the kids are too loud to take a call just then? We try to cover up the things that make us human (mistakes, debt, insecurity, farts/burps/BO, etc), but really its the experience of being human that’s so entertaining.

So, today, as I plug in my iPod to drown out the sound of Mark and our 3 year old dancing to “Take On Me” upstairs, I sit down at our cluttered desk that we share, I am turning over a new blogging leaf. Blogging from the inside out. This blog is about our experience as a family, running a business, raising 2 daughters in this crazy world, staying happily married, doing it our way, making compromises along the way, but trying to never loose our way.


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