Friday, February 26, 2010

Glass Half-Full

There will always be things in our lives that we can't control. For us that are, shall we say, control freak-ish, this can be a difficult pill to swallow.

We can't make someone do something that they just don't want to (with a possible exception of our kids). You can lead a horse to water, but you can't make it drink.

In a scenario where I don't feel I'm in control, I try to focus on the positive. I guess I'm more of a glass half-full kind of person. I try to see where I do have power. I can't make you do something, but I do have control over my response and what I choose to do. So, the school board may not listen to our suggestions/requests/anger--but I can be involved in my child's school, I can be an active participant in her class and in her education in and outside of school. It doesn't mean that I'll roll over and stop trying to change your mind. But I won't let it defeat me.

Friday, February 19, 2010

Writing Copy for the Web

Writing copy for the web has its own challenges.

We have an overwhelming amount of information available to us, all at our fingertips, and with our fast internet connections we can surf this information quickly. But how much do we actually read and process? Let's face it, people have short attention spans. Even if you don't have adult ADHD, we're still so accustomed to browsing information and websites quickly that we really have to be drawn in to pay attention.

So, how do we sell to people who may only spend a minute or two, if we're lucky, reading our website?

Here's 3 tips which may help:

First, use small words and short paragraphs. Recognize that people are in a hurry and want information that is easy to read and understand. They don't want to have to think. People aren't impressed with big words--they get annoyed and move on.

Second, speak clearly. Write how you would say it. If you're trying too hard to explain something, your audience is trying to hard to understand it and they will lose interest. To be honest, you should assume your audience is less intelligent ( I mean no offense) and speak to that level. You're not trying to win awards for literary fiction here, you're trying to sell.

Third, be compelling. This is probably the most challenging. But if you have nothing interesting to say, why say it? The whole point of writing is to get your audience to keep reading and to ultimately contact you.

Tuesday, February 2, 2010

Beyond the Website

Our most recent print work for one of our clients--

When our business first started, back in 2006, it was about building websites. Beautiful sites, easy to update.

Four years later, what we provide our clients has evolved. At our core, we still provide beautiful, custom sites using the same Easy Update Tools, but we've learned to expand our business to include other services and marketing support that our clients frequently ask us for.

Wanting our business to grow, and wanting to keep our clients happy with our services, we saw the need to offer more comprehensive web-marketing. Now, our clients aren't just looking for a website, but they're wanting help with their search engine optimization, their copywriting, their print work, their online newsletters. We've grown to incorporate our clients' needs into the services that we provide.