Friday, April 10, 2009

Reflecting inward

So much of our valuable time goes toward our clients' projects, its difficult to carve out the time needed to address our own website and business.

After spending some time browsing our site this morning and making a wish list of the things I would like to change, I realize; When do we think we're going to do this?

This must be how our clients feel about their websites when they come to us.  

I happen to have a full-time, very committed, hard working, GENIUS webmaster on staff--my partner and husband, Mark.  Lucky for me.  But, I also am very aware of his schedule, because I was the one who made it.  

I'd like to think that this predicament originates from our philosophy of doing business: We're here to make our clients look great online and to promote their business by giving them a tool with which they can use to grow their business and make it successful.  We honestly get excited when we hear one of our clients made a sale because of the website we built them.  We feel like proud parents.  

Likewise, we feel sad and disappointed when one of our clients goes out of business because they are struggling in this economy.  Its tough times for small businesses, and we get it.  We're all doing what we can to survive and hope better economic days are not too far off.  

We've found that many of our clients are using this time to focus inward, on marketing their business, refining their public face, streamlining efficiencies.  That's where we come in.   And it makes sense.  There are tons of articles out there that talk about the reasons to market in an economic downturn, including one from Penn State, SMEAL College of Business Research: Proactive Marketing During Recession. 

And really, if you have a business, you need a website.  And websites can be a  very easy and relatively inexpensive way to market your business.  


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